GM's Iron Horse Tractor: 1920s Failure, Modern Lessons
Iron Horse Tractor: A Case Study in Agricultural Innovation and Failure General Motors' foray into the agricultural machinery market during the 1920s, marked by the launch of the Iron Horse tractor, presents a compelling case study in the complexities of technological innovation and market understanding. While GM possessed considerable engineering prowess, the Iron Horse's spectacular failure highlights the critical importance of robust market research, adaptable product design, and an understanding of the economic landscape....